11.06.2009
Check Out Our (very) Short Film Cronicling Our Project Adventures at Lake Quinault
So, we're admittedly no Ken Burns, but our team's documentaryette chronicling our adventures at Lake Quinault, Olympic National Park is still worth a watch. It clocks in at under 5 minutes, making it a perfect break from your busy day. We hope it inspires you to take a trip to Lake Quinault and Olympic National Park...soon! click to watch
11.04.2009
Outcomes of Expedia Sustainable Tourism Consultancy in Quinault
Expedia team member Geoff presents tourism strategy to communityA week ago today the Expedia team concluded our on-the-ground consultancy work in the Quinault region of Olympic National Park and departed for our respective homes in Seattle, London and Hong Kong. Our 12-day adventure culminated with a community forum that was attended by several dozen local stakeholders, including members of the Quinault Indian Nation, Lake Quinault business and tourism operators, community members, Forest Service and Olympic National Park staff, and ONP Superintendent Karen Gustin.
Our 90 minute presentation encapsulated our team's sustainable tourism recommendations including a new regional brand identity, sales & marketing strategy, web presence and design, and a suite of sustainable tourism products. The priority actions we recommended to the community included:
1. Adopting a common brand for the Lake Quinault region
2. Forming an active Lake Quinault Visitors Bureau
3. Creating a website focused on tourism in Lake Quinault
4. Driving tourism awareness through PR & word of mouth
5. Developing and promoting sustainable tourism products
Though I'd love to share the new brand identity and logo concepts here, I'll save that unveiling opportunity for the newly formed Lake Quinault Visitor's Bureau. The LQVB will include representation from the diverse stakeholder groups in the region, and will be open to anyone with an interest in supporting the region's efforts to establish tourism as a viable part of the local economy. The LQVB will host its inaugural meeting in mid-November to revisit the Expedia recommendations and create their action plan.
Our 90 minute presentation encapsulated our team's sustainable tourism recommendations including a new regional brand identity, sales & marketing strategy, web presence and design, and a suite of sustainable tourism products. The priority actions we recommended to the community included:
1. Adopting a common brand for the Lake Quinault region
2. Forming an active Lake Quinault Visitors Bureau
3. Creating a website focused on tourism in Lake Quinault
4. Driving tourism awareness through PR & word of mouth
5. Developing and promoting sustainable tourism products
Though I'd love to share the new brand identity and logo concepts here, I'll save that unveiling opportunity for the newly formed Lake Quinault Visitor's Bureau. The LQVB will include representation from the diverse stakeholder groups in the region, and will be open to anyone with an interest in supporting the region's efforts to establish tourism as a viable part of the local economy. The LQVB will host its inaugural meeting in mid-November to revisit the Expedia recommendations and create their action plan.
Expedia looks forward to continued involvement with the Lake Quinault community and Olympic National Park to ensure that the project momentum continues and suceeds.
Expedia team members sporting our matching Lake Quinault gear
Expedia's Bridget with local resident Jim Carlson
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